Strengthening Business Practices for Child Care Programs - Module III.   Marketing Your Program for Center-Based Child Care Providers

Training Level: 2

Hours: 3

Target Audience: Directors/Administrators

CDA Subject: 5

Core Content: 7

The purpose of this training is to strengthen child care providers’ understanding of marketing tools, audiences, and elements necessary to develop a marketing plan. It encourages providers to tailor marketing practices to the audience they are trying to reach and to develop effective communication strategies to promote their services.

The learning goals for this session are to:

• Understood marketing tools and audiences
• Have the tools necessary to develop a marketing plan